The digital landscape is rife banner ads, often ignored by users experiencing the dreaded "banner blindness". However, IRCTC, the Indian Railway Catering and Tourism Corporation, has found a creative solution: native advertising. By embedding ads seamlessly within user journeys, IRCTC has {achieved{ remarkable success, significantly increasing user

Indian Railway Catering and Tourism Corporation (IRCTC) is dedicated to to enhance the travel experience for its passengers. As part of this commitment, IRCTC has implemented a innovative advertising solution: native banner ads. These ads seamlessly integrate with the IRCTC website and mobile app, providing users with a smoother browsing experience

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